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Netflix Australia appoints new agencies

Nathan Jolly

February 17, 2025 1:01

Netflix Australia has appointed Initiative as its new media agency of record, and has selected Amplify Australia as its lead creative agency.

Jo McAlister, CEO of Initiative Australia, announced her firm’s appointment on Linkedin, writing “to say the team are excited is an understatement. It’s been quite the start to 2025, and we are bursting to work with one of the world’s leading entertainment brands.

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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

Amplify Australia Gareth Davies Initiative Jo McAlister netflix australia Tony Broderick

1 COMMENTS

Matt Furlong 17 Feb 25

Nice one Ini! Cracker.

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