New holiday trends set to re-shape the travel industry, finds Nine & The Future Laboratory
Insights provided by global futures consultancy, The Future Laboratory released this week at Nine’s State of the Nation travel event showed a new era of holiday trends is set to re-shape the travel industry.
Hosted by 2GB breakfast presenter Ben Fordham with a panel that featured Stephanie Tully, Qantas Group chief customer officer; Michelle Mickan, head of marketing of Abercrombie & Kent Australia; Fiona Dalton, general manager ANZ, Virtuoso Travel; and Ryan Taibel, VP sales and marketing P&O Cruises and Cunard, the event was aimed at providing new consumer travel trends within Australia post-pandemic.
“81% of Nine’s audiences are set to travel abroad in the next 12 months”
With a media portfolio of FTA TV, Radio and Publishing, their audience is representative of AU population.
This suggests that their research shows that 21M Australians will travel abroad in next 12 months vs 11M total overseas trips in 2019.
If the data is correct, then good luck getting through security screening!