New Hotels.com ad warns customers to take ‘The Obvious Choice’ when booking a holiday

The latest campaign for booking website Hotels.com is taking a darker look at the perils that could be faced by travel rookies.

Featuring a sinister voiceover, the ads by agency Host show the moment inexperienced travellers realise they’ve made a mistake when arranging their holiday plans.

The messaging around “The Obvious Choice” implies people will face these painful pitfalls if they fail to book through the website.

In one 30 second ad, a traveller is about to be bitten by a rabid jungle monkey, while in another a family inadvertently ends up on a nudist beach in Spain.