New pro-bono campaign to raise awareness of coercive control
Queensland-based charity for homeless women, The Lady Musgrave Trust, has partnered with not-for-profit Small Steps for Hannah to increase community awareness of coercive control in a new interactive campaign created on a pro bono basis by Publicis Worldwide and Starcom.
The ‘Red Flag Effect’ campaign aims to highlight the often hard-to-spot signs of non-physical abuse, which can include emotional, psychological and financial control.
Spearheaded by an interactive film, the campaign leads viewers to consider whether they would have spotted the red flags, and in turn encouraging them to learn more and access support online through the recently launched website thehandyguide.com.au. The guide is an online resource created by the Trust to link the public with information and support around domestic violence and homelessness.
