New survey finds 70% of media and marketing professionals are burnt out

The 2024 Mentally Healthy Survey has uncovered that 70% of workers within the marketing, creative and media industry identify as having experienced burnout within the last 12 months.

Carried out by Never Not Creative — a community dedicated to improving the wellbeing of adland’s occupants — with backing from UnLtd and the Mentally Healthy Change Group, the survey consolidates the answers of more than 2000 industry workers in Australia, the United States, the United Kingdom and New Zealand.

Generally speaking, the survey found that “the prevalence of burnout and overall poor mental health” continues to remain a dire issue for the industry, despite mental health attitude improvements.