News Corp’s Damian Eales says retail offers have helped slow newspaper circulation decline

Miranda Ward

October 14, 2016 11:53

News Corp is selling mini Hasbro board games for $3.50 alongside a number of its newspapers in an effort to boost print sales.

From tomorrow, News Corp kicks off the promotion which will see 14 board games, including Twister, Guess Who? and Monopoly, available for purchase with a newspaper from participating newsagents and supermarkets.

It is the third retail offer the company has sone in recent years, offering Disney books and CDs at the start of 2015 to customers and Mr Men books in 2014.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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News Corp’s Damian Eales says retail offers have helped slow newspaper circulation decline

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