News Corp to roll out paywalls across regional titles by Christmas as Eales eyes SME ad dollars

News Corp will be looking to introduce a freemium paywall model to its regional publications before Christmas, News Corp metro and regional publishing boss Damian Eales has said.

The implementation of a paywall will look to replicate the company’s metro success at a regional level and is reflective of industry views that consumers are becoming increasingly comfortable paying for content.

“As we moved on that journey from a free, to metered, and then to a freemium model, we learned more and more about what people were willing to pay for,” Eales told Mumbrella.