News launches augmented reality app as part of Big Bash League push

December 20, 2018 3:13

News Corp has launched an augmented reality app as part of its promotion for this year’s Big Bash League.

The iPhone only News Alive app is part of the media company’s push to amplify Foxtel’s cricket coverage, delivering ‘cricket like never before’ this summer after winning the rights in a joint bid with Seven at the beginning of this year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

2 COMMENTS

Stuck in a time warp 21 Dec 18

Um, News Corp unsuccessfully launched this back in 2009.

No app downloads = no audience

User ID not verified.

Confused 21 Dec 18

Not sure why you would download an app to use with your printed newspaper to watch something you could have read and watched online anyway and in half the time?

User ID not verified.