Newspapers and Adcorp set to lose job ad revenue as Government revises recruiting rules
Changes to rules meaning many senior federal government department job vacancies no longer have to be advertised in newspapers could cost publishers Fairfax Media and News Corp millions of dollars in long-term revenue.
Among the immediate losers from the decision could be media agency Adcorp, which holds the non-campaign advertising component of the Federal Government master media account, while Fairfax’s The Australian Financial Review and News Corp’s The Australian publish most of the government’s recruitment print ads.
There are also fears the impact could hit publishers’ local titles if state governments follow the national lead and implement the same rules in their own departments.
Under the old rules the Australian Public Service Commissioner required senior executive appointments had to be advertised in external publications, the preferred outlets for the job placements.
There goes the majority of Adcorp’s revenue….
@WhatIf – if you read Adcorp’s annual reports, then you’d realise that’s actually not the case. This has been a trend for years and Adcorp have successfully changed their revenue mix significantly to reduce their dependency on Govt.
Adcorp have done a great job managing that challenge.