Next&Co takes on media duties for Bevilles jewellery
Next&Co has been selected as the end-to-end media agency for Australian jewellery company Bevilles, ahead of the upcoming holiday season.
The announcement comes one week after the independent media agency outlined plans to transition to a full-service model, adding traditional media buying and planning to its offering.
Next&Co’s initial remit will be to deliver multi-platform Black Friday and Christmas campaign for Bevilles, with a focus on raising brand awareness and driving in-store sales.
As part of the Bevilles holiday campaign, Next&Co will provide end-to-end media strategy, planning and buying, across radio, out-of-home and digital audio.
Next&Co co-founder, John Vlasakakis, said the agency was thrilled to be working with the Bevilles brand.
“Bevilles has a proud history in the Australian jewellery sector, having successfully operated since the 1930s, and continued to grow and evolve. We’re excited to be partnering with Bevilles at such a pivotal time for the business as they head into their critical Q4 holiday season. We look forward to driving brand awareness for this iconic Australian company and helping to boost sales and market share in the lead-up to this peak sales period.”
Other recent wins for Next&Co include rural supplier Combined Rural Traders, Ahoy-Club, and New Aim.
The appointment is effective immediately.
