Next&Co to offer media buying and planning as agency moves to full service model

Kalila Welch

October 18, 2022 9:22

Next&Co has outlined plans to transition to a full-service model, adding traditional media buying and planning across television, radio, print, out-of-home and cinema to its repertoire.

The move comes as the independent digital agency continues to rapidly scale, having experienced 133% growth this year.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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