Nicole McInnes nabs top marketing gig at WW

WW – the company formerly known as Weight Watchers – has a new director of marketing and commercial.

Nicole McInnes, who has held top marketing jobs at Eharmony, Woolworths and Pandora, takes up the role after her CMO position at Ovo was made redundant earlier this year.

McInnes spent time as Pandora’s marketing director 

WW is in the process of repositioning from purely a weight-loss focused organisation, to one about “wellness”, “healthy habits” and “a helpful mindset”.