Second search for Cannes Lion winning Panasonic and McDonald’s print campaigns draws a blank

Saatchi & Saatchi Panasonic Cannes Lion workA second media monitoring service has failed to find a trace of the Cannes Lions winning Panasonic and McDonald’s print campaigns running in Australia, with Nielsen’s Advertising Information Service (AIS) unable to locate the campaigns across the publications it monitors.

Questions have been raised about the legitimacy of campaigns, by Saatchi & Saatchi Sydney  for Panasonic in-car air conditioning and a DDB Sydney text-only ad for McDonald’s Australia,  after media monitoring service Ebiquity was previously unable to find evidence they had run. However, Nielsen noted that it does not monitor everything, and only visually verifies a portion of regional papers.

Both agencies as well as Panasonic and McDonald’s have refused to reveal where the adverts ran, whilst Cannes Lions chairman terry Savage said they are “legitimate”. Mumbrella is currently pursuing Savage for further answers on the campaigns.

Nielsen issued the following statement after checking for the campaigns:

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