Nine and QMS revenue soars while total ad demand down: Guideline SMI

October 2, 2024 10:02

While the Paris Olympics created an “abnormal” month for ad spend in August – primarily for broadcaster Nine Entertainment and outdoor partner QMS – total ad demand was down 6.3% with audio and news publishing taking big hits.

According to the latest Guideline SMI data, Nine Entertainment’s August revenues were up 32.3% thanks to growth in both its linear TV and digital streaming businesses. The latter’s ad spend more than doubled in the month, delivering a record level of ad spend for video ad format-based campaigns.

Olympic outdoor partner QMS also had a successful month – reporting an 11.3% increase in revenues, however the overall outdoor sector dropped 1.5%.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.