Contiki, Tourism NT and Virgin Voyages among Mumbrella’s Travel Marketing Awards 2024 nominees

BY Rosie Drew

October 2, 2024 10:00

Contiki, Tourism NT and Virgin Voyages among Mumbrella’s Travel Marketing Awards 2024 nominees

The nominees for Mumbrella’s Travel Marketing Awards 2024 have been revealed, showcasing outstanding campaigns and work across various categories.

Being held aboard Starship Sydney on 7 November, the awards will celebrate the best work created by travel marketers and are the must-enter awards for travel brands and agencies.

In the Best Use of Native or Content Marketing category, notable contenders include An Ancient Story Takes Flight: The Making of Wintjiri Wiru by Bantam Marketing for Ayers Rock Resort Uluru, and Far From Normal by Medium Rare Content Agency for Destination Canada.

Both campaigns creatively highlight unique travel experiences, with other contenders such as Gate 7’s Gameday for Visit California and Tourism Fiji’s GoPro Creator Summit also vying for the award.

In the Best Celebrity or Influencer Campaign category, standout entries include Chat NT from Tourism NT and the GoPro Creator Summit in Fiji by Tourism Fiji, which has secured multiple nominations this year.

Virgin Voyages’ Resilient Lady Australian launch, managed by Enthral, is also in the running, alongside Contiki’s The Contiki Korea-nival.

The Best Brand Partnership category features a wide range of collaborations, including Bonds 2024 Pride Range: Queens on Tour, a joint effort between Tourism NT and Bonds, and Silversea’s partnership with SBS Australia for Stanley Tucci’s Searching for Italy.

Also nominated is Sip For A Trip, a collaboration between RCJ, Seven Network, Sri Lankan Airlines, and Dilmah Tea, reflecting the creative fusion of brands and travel marketing.

The full shortlist is below.

Book your tickets to the awards here.

Best Use of Native or Content Marketing

An Ancient Story Takes Flight: The Making of Wintjiri Wiru – Ayers Rock Resort Uluru with Bantam Marketing
Far From Normal – Medium Rare Content Agency for Destination Canada
Gameday – Gate 7 with Duncan McKenzie-McHarg & Celebro Media for Visit California
GoPro Creator Summit in Fiji – Tourism Fiji
Untold Storytelling Series – South Australian Tourism Commission
Walking With Shackleton – Grin Creative for Quark Expeditions

Best Celebrity or Influencer Campaign

Chat NT – Tourism NT
GoPro Creator Summit in Fiji – Tourism Fiji
Resilient Lady Australian Launch – Virgin Voyages with Enthral
The Contiki Korea-nival – Contiki

Best Brand Partnership

Bonds 2024 Pride Range: Queens on Tour – Going North for Tourism NT & Bonds
Lifting Up the Next Generation of Surfers – Reflections Holidays with Surfest Australia
Love Is In The Hair – Ovolo Hotels with TRESemmé
Silversea and SBS Stanley Tucci Searching for Italy Season 2 Partnership – Silversea with Nunn Media & SBS Australia
Sip For A Trip – RCJ with Seven Network for SriLankan Airlines & Dilmah Tea

Best Use of Data

Driving Last-Minute Bookings for Club Med Bali and Phuket – Club Med
VirtuCard Vision – AirPlus International

Social Idea of the Year

GoPro Creator Summit in Fiji – Tourism Fiji
Love Takes Flight – Flight Centre Travel Group
Odd Jobs – HAVAS Red for Tourism Tasmania
Visit Dubai – Foodporn & StreetArtGlobe for Dubai Department of Economy and Tourism

Best Campaign with a Small Budget

Get A Room! – QT Hotels & Resorts with Buffet Digital
Just Like Mars Yeah But – Fred&Co Digital Advertising with Big Head Digital for Australia’s NorthWest
Rain Resist Bliss – TEAM LEWIS Australia for InterContinental Singapore
The Pay by Sleep Suite – MACq 01 Hotel with Special PR

Award for Bravery and Innovation

Gameday – Gate 7 with Duncan McKenzie-McHarg & Celebro Media for Visit California
One-of-a-Kind Moments – The Luxury Cruise Edit – IVY PR for Travel Associates
Memorable Media Moments – Atomic 212° for Tourism NT
PassportCard Travel Insurance
Reflections Rebrand – Reflections Holidays
Sneeky Mid-Weeky – Dentsu Queensland IMATE with Publicis for Experience Gold Coast

Publication of the Year

Get Lost Magazine – Grin Creative
Luxury Escapes
The Concierge Magazine – Travel Associates
We Are Explorers

Ad Campaign of the Year

100% Holiday – Today The Brave for Carnival Cruise Line
Australia by Train – Journey Beyond with Town Square for Journey Beyond Rail
Drive the Dream – Tourism WA with Rhythm and Initiative for Western Australia
Life’s Different After – Today the Brave for True North
Live the Legend – Contiki
Where Time Does Wonders – Fred&Co Digital Advertising with Destination Marketing Store, Leonards Media Advertising, Swell Design & Remy Brand for Hastings Council – Port Macquarie
Queensland is Bluey’s World for Real Life – Rumble Strategic Creative with Taxi Film Production, Cutting Edge & Jesse Smith Photography for Tourism & Events Queensland

PR Idea of the Year

Australian Launch – Enthral for Virgin Voyages
Chat NT – Tourism NT
Odd Jobs – HAVAS Red for Tourism Tasmania
The Pay by Sleep Suite – MACQ 01 Hotel with Special PR
Tiny Towns – Airbnb Australia and New Zealand with Herd MSL
Queensland is Bluey’s World for Real Life – Rumble Strategic Creative for Tourism & Events Queensland

Breakthrough Destination of the Year

Brisbane Favours The Bold – Brisbane Economic Development Agency with dentsu QLD, VML, Content Lion, Bigfish & Aruga for Brisbane
Sydney – The Works, part of Capgemini for Destination NSW
Where Time Does Wonders – Fred&Co Digital Advertising with Destination Marketing Store, Leonards Media Advertising, Swell Design & Remy Brand for Hastings Council – Port Macquarie

PR Agency of the Year – Travel