Nine invites Hamish & Andy fans to send them a postcard while they’re in New York
Nine is using free postcards as a way for fans of Hamish and Andy to get in touch with the duo while they’re in New York for their upcoming show, Hamish & Andy’s Gap Year.
The idea is that a fan’s message on the postcard will be read out on the show.
Around 50,000 pre-addressed cards, created by Avant Card, will be distributed cafes, universities and high schools on the East Coast.
The postcard teaser will run in support of the Hamish & Andy talk show on 104.1 2Day FM and a 15 second radio spot on the Austereo network.
On the East coast only? Bastards, enough to make me NOT watch (almost). Seriously though, WTF.
I know the media cost would be so much more but the response rate would be atleast 3/4 times more if they came pre-franked. Not attach stamp here. DM 101
What’s a Poscard? You may want to change the headline.
Ta, JDB – sorted…
Nice idea, but is anyone really going to do this? I would have thought a digital solution would have been better.
I quite like the idea. Its getting people actually engage in the show. @dave there is something much richer in sending an actual postcard, than just an ecard or the like, no?