Nine rules itself out of AFL deal as network concedes rights packages will continue to rise

Ian Paterson, Mumbrella

Ian Paterson

Nine has effectively ruled itself out of any bid to add AFL to its sporting line-up with the network revealing there “wasn’t the opportunity” to strike a deal it was happy with.

Ian Paterson, managing director of Nine’s Melbourne operation GTV9, admitted he “loved the idea” of getting involved with the sport. But he appeared to end any speculation that Nine would look to bid for the one game per round News Corp has the rights to on-sell.

Appearing on a panel at the Mumbrella Sports Marketing Summit in Melbourne yesterday, Paterson was asked if Nine was willing to do a deal with News Corp to pick up an on-sold game, which formed part of last month’s $2.5b deal with Seven and News-owned Fox Sports.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.