Nine signs ‘landmark’ broadcast deal with Swimming Australia
Nine has signed a landmark 10-year, multi-platform media rights and sponsorship agreement with Swimming Australia, marking swimming’s most wide-ranging broadcast deal to date.
Aussie sporting fans will be given free access to more swimming action than ever, with the deal including all Nine platforms including the 9Network and 9Now, through to 2034.
Across streaming, broadcast, publishing, and audio, Nine’s coverage will include the Australian Swimming Trials for the Olympics and Paralympics, the Australian Short Course Championships, the Australian Age Championships, and the Australian Open Championships.
Nine’s acting chief executive, Matt Stanton, said Nine is proud to provide Swimming Australia an “unrivalled” platform to showcase the sport and its success for the next decade.
“Sport is part of our DNA at Nine and this partnership ensures Swimming Australia has the backing and support of Nine as we head towards Brisbane 2032 and beyond,” he said.
Nine’s director of sport, Brent Williams, added: “The Dolphins [the Australian Olympic swimming team] have provided some of the most iconic moments in Australian sporting history. This inspiring team of fighters and superstars continues to deliver time and time again on the global stage.
“This deal lays the platform for Wide World of Sports to showcase the many fiercely competitive race meets, allow viewers to follow the progress of our big name athletes, and bring to the forefront the rising stars of swimming who will be our future Olympic champions all the way to Brisbane 2032.”
Nine’s coverage of the 2024 Olympic and Paralympic Swimming Trials saw an audience of 5.7 million tune in, while the network’s coverage of swimming was among the most watched moments of the entire Olympic and Paralympic Games.
Looking ahead, Aussie sporting fans will also be able to access elite international racing via the network including the Pan Pacs in 2026 and 2030.
“This landmark agreement with Nine is a pivotal moment for our sport. It brings unprecedented exposure to our national teams and to the next generation of athletes that will be household names by LA 2028 and Brisbane 2032,” said Rob Woodhouse, chief executive officer of Swimming Australia.
“We are always looking to enhance fan accessibility and ensure the visibility of our Dolphins inspires all Australians to swim, to improve their own wellbeing and to be part of our swimming community. This is a great win for fans old and new of swimming, and for the Dolphins, with such incredible access to the sport we love.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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