Nine unveils ‘unprecedented cross platform’ strategy for Paris 2024
Mike Sneesby, Nine's chief executive officer.
Nine has unveiled an “unprecedented cross platform” strategy for the Paris 2024 Olympic and Paralympic Games, which are now just a year away, that will utilise every single outlet available.
The plan will deliver the most comprehensive coverage ever seen in Australia, with more ways for audiences to tune in whenever and wherever they choose than any previous Olympics.
Mike Sneesby, Nine’s chief executive officer.
Nine’s investment includes around-the-clock coverage across metropolitan and regional television, streaming, audio, publishing, digital and subscription video on demand. The Games will feature on every single platform in the company’s stable.
On free-to-air, there will be two dedicated Olympic channels on Channel 9 and 9Gem, produced by Wide World of Sports and hosted by star broadcasting talent, screening the action in high definition 24 hours a day.
Digitally, viewers will also be able to stream on both 9Now and Stan. On 9Now, there will be 40 individual channels running live and on-demand, in HD, to show every event featuring an Australian competitor. There will also be curated highlights packages and full replays. Stan will have its own dedicated Olympic news channel with its own hosts and experts.
Nine’s broadcast journalism will be on show around the clock, with dedicated coverage across 9News bulletins, the Today show, A Current Affair and 60 Minutes.
Outside of any action that occurs during the night, teams on the ground in Paris and back at home in Australia will give instant updates via bulletins and wrap-ups across the day and into primetime.
Audio assets like 2GB, 3AW and 4BC will take the Olympics into “a new era” with a three-fold approach – outside broadcasts in Paris, exclusive live audio coverage of events, and special Olympic editions of Wide World of Sports radio and podcasts to-be-announced.
Nine’s publishing brands like The Sydney Morning Herald, The Australian Financial Review, nine.com.au and WWOS.com.au, will be well utilised. Main mastheads will provide 24-hour coverage in the form of daily blogs, exclusive access to vision, analysis, newsletters and a team on the ground. In the lead-up, special edition magazines and inserts celebrating the best of Paris 2024 will be printed.
For the Paralympics, there will be at least 14 hours a day of free-to-air coverage and content streamed on 9Now and Stan, as well as coverage across radio and publishing.
Matt Stanton, Nine’s chief strategy officer and managing director of Olympics and Paralympics, said: “Wide World of Sports has continually revolutionised sports coverage, and with our Paris 2024 coverage on all of Nine’s platforms, Australian viewers will receive world-class, 24-hour coverage like never before.
“We look forward to showcasing the best of humanity and the inspirational feats of the Olympians as they strive for glory a year from today.”
Michael Stephensen, Nine’s chief sales officer, said the exclusive rights across TV, streaming, audio and digital, coupled with its ability to leverage publishing assets, has created “a marketing platform for brands with unrivalled scale”.
“There is no other media company that can cover the Olympics like Nine,” Stephensen said.
“On September 6 at our annual Upfront presentation, we will share all of the opportunities that exist for brands across our entire suite of assets. I can’t wait.”
Nine Olympic broadcast sounds amazing.
The current 7 Womens World Cup is woeful.
Even the odd half hour wrap up on 7 yesterday was behind the match that was just played whilst the commentators were doing a pre-match review! Most games can only be viewed live on Optus TV & that network can be difficult to load as they’ve had some technical difficulties. At least the Optus TV site has a table (tally of scores) which I can’t find on the official FIFA site. We are interested to watch but feel 7 hasn’t provided what we expected for such an important event in our Time zone (& nearby NZ).