Nissan asks ‘what if’ in new brand campaign
Nissan has created a new campaign to cement its “innovation that excites” positioning.
The campaign is part of a global re-brand.
Whybin TBWA created the Australian work, which features footage of the GT-R at Phillip Island.
The campaign features a 30 and 45 second TVC as well as extensive outdoor and digital placement.
What if…… we copied Honda’s advertising? What’s next?
Ooops! The Honda campaign was Soooooooooo much better….
https://www.youtube.com/watch?v=quH49R6XmPE
Honda will be would be happy, they should capitalise on nissans err now.
I was worried for a second then i realised this is Melbourne not Sydney work.
Dear Bill,
Can I borrow a GT-R please. I don’t believe it can do 0-100 in 2.8 seconds.
A couple of months should do.
Cheers,
AdGrunt.
So you have used the US tvc with new footage? The one that’s a year old. Wheres Robert Downey jr?
…um…it looks nothing like the Honda TVC? at least not the one at the other end of that link. I like the Nissan work.
No, it doesn’t look like the Honda TVC, I think that’s the point. Honda took the same premise and added an idea, imagination and personality.