No, Boeing, an ‘abundance of caution’ is not good enough

For a major aircraft manufacturer, there should be a very clear and well-rehearsed crisis communication plan. Tony Jaques explains where Boeing went wrong in this crossposting from his Managing Outcomes newsletter.

In the wake of a major disaster, words matter. And for Boeing to say it grounded the troubled 737 Max8 aircraft in “an abundance of caution” was a particularly unhelpful choice of words.

Within just five months, two of the new aircraft crashed minutes after take-off – in Indonesia and Ethiopia – killing a total of 346 passengers and crew.

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