No, Boeing, an ‘abundance of caution’ is not good enough

For a major aircraft manufacturer, there should be a very clear and well-rehearsed crisis communication plan. Tony Jaques explains where Boeing went wrong in this crossposting from his Managing Outcomes newsletter.

In the wake of a major disaster, words matter. And for Boeing to say it grounded the troubled 737 Max8 aircraft in “an abundance of caution” was a particularly unhelpful choice of words.

Within just five months, two of the new aircraft crashed minutes after take-off – in Indonesia and Ethiopia – killing a total of 346 passengers and crew.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.