‘No Worries Jan’: Darrell Lea brings back an Australian icon
Darrell Lea has called back to the iconic Yellow Pages ‘Not Happy Jan’ ad, in a campaign to relaunch the brand in Australia.
In the new campaign, Deborah Kennedy reprises her starring role as the grumpy boss, but this time she yells down from the window, “No worries Jan”.
This sudden change in attitude is created by the superior taste of Darrell Lea chocolate which ‘Makes it Better’.
It’s yellow, not white, pages.
Hi KGB, it was indeed and we’ve fixed the error. Our apologies.
Cheers,
Paul Wallbank
Just about pee’d in my pants. Brilliant!
Hilarious. Love the 15 as well.
Brings back good memories. Love it!
poor imitation, even if it does use the same actors – dont screw with a successful ad. It’s not funny at all. Not happy Jan!
This ad is average. If I didn’t read this article and I was served this ad, I wouldn’t have picked up this was Jan from the Yellow Pages commercial. Jan, please turn to the camera so we can at least see your face.
All feels a bit… ‘You’re not you when you’re hungry’
Fantastic reprise of a great advert! Laughed my head off. Daughter loved it too! Really terrific…very Aussie!!! Congrats to all ???
Not only does this ad not make sense for the brand for the most part, it’s just plain laziness. Was this really the best idea for the re-launch? Turn up, do the creative work and stop trying to make an ad from the 2000s happen.
Epic conversion! Won me already!
Where is our Jan? She’s not in it so not a good job. Very boring only one actress
So copy an ad – get some PR – sell no chocolate. Someone said to me yesterday “yellow pages are advertising again”. What’s their next big thing…… thousands of people running through paddocks.
I fear this will be like that time when we took our team to watch a Bach (aka “Batch”) performance and one of them went “hey, isn’t this sample from that rap song?!”
Sensis have complained and ordered it off the air. I think the majority of viewers wouldn’t even know what the Yellow Pages is. Sensis should be happy for this fleeting moment of relevance.
I fear this will be like that time when we took our team to watch a Bach (aka “Batch”) performance and one of them went “hey, isn’t this sample from that rap song?!”
Back in my day, this was a classic. Now a cheap rip off. I guess it’s true that originality is dead…
Where’s the original ‘Jan’. She’s the one who made that ad so good.
Not happy impostor.
Where is the ‘original’ Jan. The ‘original’ Jan carried that ad. Not happy with the impostor. Booooooooo.
who originally came up with the line “not Happy,Jan” ? the original ad company writers? do we all now need to pay a royalty every time any of us uses the phrase? walk down memory lane and yet I don’t think yellow pages nor the ad company really own the phrase.Many of us use it.Everone can tell the difference between a telephone book and chocolate………you can eat chocolate.I suggest a few bars sent out to those who want this ad pulled.
My thoughts exactly. Surprised that Sensis Marketing fought it rather than ride the wave. It’s the first time I’ve thought of Yellow Pages since the original ad.
4 out of the 5 best selling blocks of chocolate last week in woolworths were Darrell Lea
Not bad from a standing start.