The 16 best ads from Paul Middleditch, the man behind ‘Big Ad,’ ‘Not Happy Jan’ and MLA’s new multicultural masterpiece

Yesterday Paul Middleditch hit new heights with MLA’s joyous celebration of multicultural Australia. Arguably, Middleditch has directed more of the country’s biggest ads than anybody else. Below, Mumbrella celebrates 16 of Middleditch’s finest moments.

With more than 300 awards to his name Plaza Films’ Paul Middleditch is one of the world’s most celebrated commercial directors.

paul-middleditch

His latest work for Meat & Livestock Australia is an extremely early contender for ad of the year.

Middleditch tells Mumbrella that 2005’s The Big Ad, for Carlton Draught, remains his favourite creation, because of how it helped reset the tone in advertising.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.