Case study: how LinkedIn used Mumbrella’s popularity to drive engagement in Australia
In an ambitious collaboration, the social-media giant worked with us to run a competition to encourage thought leadership on its platform. We ran two events, used our contact book to encourage entries and featured the best writers on a content hub
For the last three years, LinkedIn has collaborated with Mumbrella to promote its Agency Influencer campaign, which asks executives from media, marketing and creative agencies in Australia to write blogs on the social media platform.
In 2017, we were tasked with increasing the participation of senior executives and encouraging more woman to enter.
Mumbrella’s Insight
Mumbrella is the most popular news site for Australia’s media and marketing industry by a huge margin. We’re currently averaging 850k monthly page views and 14k daily browsers – three times higher than our nearest audited rival.
Mumbrella Bespoke creates sponsored features, events, podcasts and videos. To find out more, click the logo.
