‘Nobody gets in trouble for having a go’: CampaignLab’s director on growing a small agency
After bagging Mumbrella’s CommsCon Award for Small Agency of the Year, CampaignLab’s director Andy Scales talks to Mumbrella about staying true to the agency, finding the best talent and instilling a great culture.
What has been the biggest change for CampaignLab since winning Small Agency of the Year at Mumbrella’s CommsCon Awards in 2018?
Winning Small Agency of the Year at CommsCon 2018 has certainly helped put CampaignLab on the map. When you’re developing and delivering great work it’s only natural you will grow through word of mouth and referral. But winning Small Agency of the Year has helped give us a platform and attract interest from clients outside of our immediate circle of influence.
Since then, we’ve been on a positive trajectory. We’ve grown our team, bolstering key areas such as PR and digital marketing, and have invested heavily in our video production capabilities. We’ve also on-boarded some exciting new brands such as Fujifilm and delivered some of our best campaigns to date.
What are some of the biggest challenges CampaignLab has faced over the past year?
