Norwegian Cruise Line banks on history in latest campaign
Norwegian Cruise Line's latest campaign is a global effort.
International cruise operator Norwegian Cruise Line (NCL) is turning back the clock with a brand identity refresh, reviving its iconic 1990s slogan, “It’s different out here,” as it launches a major promotional push in Australia.
The travel brand will lean heavily on out-of-home placements in airports and transit hubs across Sydney, Melbourne, Brisbane and the Gold Coast, rolling out the refreshed identity nationwide.
The campaign’s local media strategy is being handled by Sydney-based independent agency Customedia and covers social, digital, press, radio, CTV and cinema, with a television commercial “For All Maritime” set to launch later this year.
