‘Not a Jan in sight’, says Yellow of its new national campaign
“There’s not a Jan in sight in Yellow’s latest national advertising campaign”, declares a statement promoting the directory’s latest marketing drive.
The Yellow Pages – now just known as Yellow – created the iconic Not Happy Jan campaign in the early 2000s when physical directories were still a key strategy for small businesses. This year, Darrel Lea caused a stir when it recreated the campaign to promote a chocolate line.
Darrel Lea eventually cancelled the campaign after Yellow’s parent company Sensis sent a cease and desist letter claiming the chocolate brand had cheapened an icon, and contending the characters and strategy had been used without consultation or approval.
Nice try, but nobody uses the Yellow pages anymore
Hopefully they will just push the website and stop killing trees for a book that no one wants or needs. I unsubscribed to receiving it and one still showed up on my doorstep this year. Straight in to the recycling bin, what a waste. At least it was pretty thin.
Put your energy into a positive conversation. Ask RUOK? today.