‘Now’s the time to love NSW’: Destination NSW launches bushfire recovery domestic tourism push

February 10, 2020 10:28

Destination NSW has launched its domestic tourism marketing effort following the bushfire crisis, telling residents of the state that “Now’s the time to love NSW”.

The campaign launched in Saturday’s The Daily Telegraph with a two-page spread asking people to support regional towns and businesses.

The campaign kicked off with a two-page spread in The Daily Telegraph

The full text of the ad reads:

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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1 COMMENTS

J 10 Feb 20

Surely it would make sense for the hero image to be a small tour operator/hotel owner or anyone who has been directly impacted by the bush fires/drought crisis in these ads. That’s why community campaigns such as ‘Empty Esky’ have been so successful as they tell their stories in a simple yet effective way.

Maybe the guy featured is a small NSW tourism operator but with no explanation it seems a missed opportunity.

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