NRL introduces ‘new era’ to address last seasons’ ‘missed opportunities’ in major ad campaign
The National Rugby League (NRL) has launched its annual premiership campaign, this year focusing on the sport’s “new era”.
Created by its agency of record R/GA Sydney, the campaign addresses the pressure, expectations, missed opportunities of last season and the consequences of failure NRL players often feel.
The money would be better spent educating their players on how to behave off the field.
Interesting but not surprising that there are very few women / girls in the TVC as guess any asked to appear probably declined!
In the current climate, the only people that will consume this with any appetite are the diehards. And what’s the point in spending this kind of time and money communicating with people that will turn up and tune in anyway…. the clubs do a much better job of this anyway (remembering of course that people support teams).
It’s a nicely executed piece of candy floss that will do nothing for anyone.
And which, for people like me, disenfranchised ex-lovers of the game. It’s so off the beat of what’s actually important right now. That it makes me feel even more angry abut what the NRL leadership is doing to the game. It’s so so irrelevant to the issues that matter and that are being talked about, that sadly they would have been better advised to d+c whatever media they have. And not run this pointless piece of advertising pap.
Talking to the people who already love the sport. The sport is dying and unfortunately R/GA have failed to identify any true human behaviour or creative approach. Same old same old.
Client oblivious, agency not strong enough to do better.
Jason T as the core figure at the centre of this campaign?
The guy who played for the Kiwis, then played for Tonga and now wants to be an origin player? which then will likely make him eligible for the Kangaroos?
Lets not mention his poor ability to handle a relationship with his Kiwi coach
Not the poster boy a sports code with so many integrity issues needs
It’s great.
But Beats by Dre did it a lot better.
https://www.youtube.com/watch?v=QiAgzUyCz3c
I mean… read the goddam room! Also – this is the least inspiring tvc And that’s the opposite of what the code needs right now.
Shame.
begone NRL