NRL marketing boss admits it has ‘a lot to do with our brand’ as code aims for 300k members

The head of marketing for the NRL Lewis Pullen has admitted the biggest challenge he faces in building better relationships with fans is being “disintermediated” with them.

In a talk at the Association of Data Driven Marketing’s (ADMA) Global Summit yesterday Pullen admitted there is “a lot to do with our brand” in highlighting some of the challenges faced by the code, and suggested streaming may play a bigger part in the next round of rights negotiations which are now underway.

“It’s not all about TV any more as we all know, there’s the rise of streaming and we can all see what’s happened with Netflix which has disrupted the market,” he said. “There’s an indication our rights value will increase significantly.”

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