NRL revives its Tina Turner ‘Simply the Best’ campaign with polarising updated rendition
The NRL has revived its 1990s, Tina Turner-fronted ‘Simply the Best’ campaign ahead of the 2020 season.
The campaign has already attracted criticism from fans due to some errors in its chronological placing of iconic events in the game’s history. For example, the Trbojevic brothers are depicted playing together as toddlers in 1996, however that was the year Tom Trbojevic was born.
Tom Trbojevic must have run out of his mother's womb…#NRL pic.twitter.com/cbazUzyGii
— Roast (@thenrlroast) March 2, 2020
Mumbrella, a brand with a long proud indigenous history, and real life gay people in it, making an ad that features both is not ‘polarising’ because some dinosaur over at a murdoch rag says it is.
Back when Tina was becoming the face of this in the first place they said: “Tell me it’s not true: you have an Afro-American grandmother about to become the face of the game?” Same story then as now: old white man is afraid he’s not the centre of the universe and has a whinge,
Maybe try installing this: https://chrome.google.com/webstore/detail/pc2respect/mgkjmkalaomdhdldmfbgpjdpmpdnhiio — and then work out if you’re publishing a story or just furthering the culture wars on behalf of a few sore losers
Absolute garbage. Pandering to special interests groups is becoming an art form for todays marketing teams and creative agencies. Butchered a classic!