NRMA readies for centenary with new campaign dedicated to keep Australians moving
NRMA Roadside Assistance has created a new brand campaign with the aim of assuring Australians the company will continue to keep people moving, despite technological advancements and future.
“You were born to move, we were born to keep you moving”: NRMA’s latest campaign from GPY&R Sydney
Created by GPY&R Sydney, the ad features young children receiving help from friends and family to achieve mobility, such as diving into a pool, being driven to football training, pushing a race car, or helping a person in a wheelchair.
A cover of The Proclaimers’ song ‘500 Miles’ plays in the background and a new tagline at the end reads: “You were born to move, we were born to keep you moving”.
But I really don’t understand this spot at all. Looks lovely, but not sure what the story is?
An upbeat, memorable song by The Proclaimers has been reduced to a Mogadon induced, Sarah Blasko type dirge. Horrible.
Could you please tell me the name of the artist who sings this particular version of the proclaimer 500 miles hit.
What a beautiful rendition of 500 Miles. Friend of mine in London was the person who took on and promoted the Proclaimers version which enjoyed enormous success. Love the original version and love this version too. Need I just need to find out who sings it!
I agree, I really love this cover! I just can’t find it anywhere. I’ve tried Google, YouTube, iTunes, Spotify, Shazam and Soundhound, but I still can’t find it!
Totally love this version of the song. Did anyone find out who is singing it?
I monitor the comments every week to see if anyone has found this cover of 500 miles!!!!
Help?? Anyone??
Haha me too! I keep checking back here, hoping that someone has found the cover.
lol – maybe someone should see if the reporter can find out!
I found the cover after a quick Google search! It’s by Alana Patmore. Here’s the link: https://soundcloud.com/user-401402739/im-gonna-be-500-miles
So glad that I finally found it!