NSW government ramps up ‘Yeah Nah’ road safety campaign

The NSW government has rolled out the next stage of its Towards Zero campaign – which seeks to move the state towards zero road-related fatalities – encouraging drivers to say “Yeah Nah” to taking risks on country roads.

It is, according to the government, the first-ever comprehensive road safety education campaign specifically focused on raising awareness of the nature and size of the the road trauma problem on NSW country roads. 

A television commercial – launched during Road Safety Week last month – features a father attempting to overtake a truck by crossing over to the wrong side of the road. The car, going in excess of 120kms per hour, is then faced with an oncoming vehicle.