NSW Transport recruit comedian Shane Jacobson to promote boat safety

Comedian Shane Jacobson is the face of a new safety campaign from NSW Transport promoting lifejacket awareness and safe and responsible boating behaviour.

Jacobson appears in a series of online videos  created by George Patterson Y&R called “That’s Not On” which aim to drive home the message if your lifejacket is not on, it can’t save you with the tagline “Wear a lifejacket – it never ruined a day on the water”.

https://www.youtube.com/watch?v=0JQTgHwIN5o

Jacobson said in a statement: “We want to see people get into the habit of putting on a lifejacket in the same way they remember to apply sunscreen – it is simple and could save their life”