October’s biggest brand movers revealed
Oral-B has emerged as Australia’s Biggest Brand Mover in the latest YouGov list for October.
The list, derived from YouGov’s brand tracker, BrandIndex, is a monthly reporting series which ranks the top 10 brands that have registered the most statistically significant month-on-month upticks in consumer perception, according to 13 key metrics.
Oral-B made gains in every single metric in October, in Media and Communications (Aided Brand Awareness, Ad Awareness, Buzz, Word of Mouth Exposure), Brand Perception (General Impression, Value, Corporate Reputation, Customer Satisfaction,, Quality, Recommendation), and Purchase Funnel (Consideration, Purchase Intent, Current Customer).
October’s Biggest Brand Movers. [Click to enlarge]
Panadol followed closely behind in second, gaining in 12 out of the 13 metrics, including a perfect score in the Brand Perception and Purchase Funnel categories.
In third was Nurofen, gaining in eight metrics, followed by Virgin Australia, which made gains in seven metrics.
Social media platform Instagram rounded out the top five, also making gains in seven of the 13 metrics.
In August and September, food and beverage brands stormed the list – Gatorade took the crown in August, followed by Up & Go and Powerade. September saw Vegemite take the top spot, followed by Bakers Delight, Carlton Draught, and Victoria Bitter.
Other brands that have topped the list include CommBank, Corona, Singapore Airlines, Hisense, Budweiser, Europcar and QBE Insurance.
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