Older Australians are playing more online games, but marketers are still challenged says IGEA
The advertising industry is finding the games industry a challenging place, but as more Australians are playing online, advertisers are going to have to figure out how to engage with the market says Ron Curry, CEO of the Interactive Games & Entertainment Association.
Curry was speaking to Mumbrella about the Digital Australia 2018 report released this week which examined the how Australians are entertaining themselves online.
“The one big take away is everyone is playing – it’s no longer this niche group or the stereotypes. People don’t identify themselves as book readers or television watchers or radio listeners so they are no longer calling themselves gamers,” said Curry.
