Omnicom Media Group wins Reckitt media pitch

December 9, 2024 8:07

Omnicom Media Group (OMG) has won the media account for consumer goods giant Reckitt Benckiser, following a competitive pitch.

For the first time in 14 years, Reckitt – which owns a number of leading brands including Mortein, Nurofen, Dettol, Scholl, Air Wick and more – has found a new agency to manage its media buying and planning.

The move to OMG marks the end of Reckitt’s long-term partnership with Publicis Groupe’s Zenith Media, which first won the account in 2010.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.