One Green Bean promotes Amber Abbott to CEO
(L-R): James Wright and Amber Abbott
Havas’ PR and creative comms agency One Green Bean has promoted Amber Abbott to the role of CEO.
Abbott has been with the agency for 11 years, progressing from account director to senior leadership positions including head of client services and general manager.
In early 2023, she was promoted to managing director, a newly created role which oversaw the agency’s strategic direction.
She led One Green Bean alongside Lauren Bailey — who was promoted to managing partner and director of innovation at the time, head of content Laura Byrne, and head of creative services Hannah Stadler. The four-person leadership group was designed as an alternative to replace then-outgoing CEO Simone Gupta.
(L-R): James Wright and Amber Abbott
Over the past two years, One Green Bean has had “sustained and significant” growth, including welcoming new clients like Pinterest and Tourism and Events Queensland to its roster.
According to James Wright, group CEO of Havas Creative Network ANZ and global chair of the Havas PR Network, Abbott’s leadership also led to some of the strongest commercial success “in the history of OGB”.
“This has been coupled with an outstanding culture that puts people and creativity at its core. I believe the agency is well set for this to continue with Amber at the helm,” he said in a media release on Monday.
“She is one of the most dedicated, organised and committed leaders I have ever worked with, and with her strategic mindset and eye for a great idea she has all the attributes you want in a CEO. More than that she is just a great person to be around and partner with as we continue to grow Havas in Australia.”
Now as CEO, Abbott will take on expanded responsibilities for the management and strategic direction of the agency. She will continue to work closely with Bailey and Byrne.
Reflecting on her 11 years with the agency, she said: “We’re still the feisty, boutique agency we were all those years ago – but with the reach, reliability and rigour of a global network behind us. That is a powerful combination.
“Starting my career at OGB in 2014 was like boarding a rocket ship – fast paced, high pressure. But learning from the best in the business and working on some of the world’s most prestigious, courageous and complex brands quickly taught me that leaning into uncomfortable moments allows you to prove what you’re made of, and expedite your learning and growth,” she said in the release.
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