Ooh Media and the anti-renewables billboard: A lesson in greenwashing
Last week, Ooh Media appeared to bolster its green credentials by removing an anti-renewables billboard – only for it to be revealed that the campaign had already run its course. TrinityP3’s founder and global CEO Darren Woolley explains why this is a cautionary tale for advertisers.
See Ooh Media’s response to the billboard blowup here.
Across the advertising industry, from marketers to media owners, there is a growing focus on more sustainable practices. The real challenge arises when industry players fail to live up to their promises.
Or worse, go further and dig themselves a giant billboard hole…
Noticed the loudest voices in the room are often those who commercialise topics such as sustainability, with “advisory” services.
Advance Australia represents those of us who wish Australia to reach its potential and its people have all of the benefits this great land has to offer.
There is a class of Australians who do not understand what it is to work for a living. They produce nothing but verbage.
They are not farmers, miners, fishermen (sorry—persons),builders, doctors (medical), nurses, truck drivers, A.D.F personnel, or anybody who contributes to our society.
Instead they stand on the sidelines and get great satisfaction, denigrating those who feed them, cloth them, provide fuel, transport, heat and comfort.
These hypocrits eagerly accept all of the benefits of a modern society but don’t have a clue as to how it is achieved.
The anti nuclear crowd wouldn’t have a clue as to the construction and operation of a power station, much less a nuclear one, but they are against it. What arrogant stupidity.
Johncavddg38@gmail.com
We need independent media authorities. We need media owners held to account.
Sadly the likes of Stokes and Murdoch et al appear to be fair too powerful to prosecute and our democracy is on a steep decline as a result it would seem.
The recent debacle with the stunt by the Jewish lobby and Murdoch’s Telegraph is sickening. Just imagine if a Guardian reporter tried that and got caught. There should be jail time for such an act.
As a believer of anthropogenic climate change, I find this righteous indignation problematic.
This billboard bears all the hallmarks of accepted practice in advertising – particularly the ‘catchy’ play on words. Its claims can be supported in some way – startup and transition costs likely carrying the weight of the argument. Bummer. But that’s how this comms industry thrives.
There is no ‘right’ to free speech here in Australia, but when you mute or deny expression of the opposing point of view, you end up with the cluster that is now taking place in the US as a reaction to your ‘good’ deeds.
If Ooh is genuinely repentant for their ‘mistake’, then I suggest they give equal time to the point of view as expressed by the above signatories.
Persuade instead of censor. Please.
The irony is that oOh! have done more to decarbonise their company than pretty much any other media business.
What’s wrong with the billboard?
Minerals to build unreliables are dug up just like they are dug up to build a coal fired power station.
Are the proponents of unreliables implying that the likes of solar panels and wind turbines simply materialise, and no excavation, polluting or fossil fuel energy is used in, or, is a byproduct of their creation?
What a load of nonsense.
The truth in political advertising rules acting as a loophole to effectively legalise the spreading of purposeful misinformation is the real issue here I’d say
@Pay Me Project, since when did anyone working in this space be expected to do so for free? Interested in your rationale. More than happy to have this conversation, though perhaps remove the identity veil.
Promoting falsehoods is never right. Unless it’s comedy “redbull gives you wings” “renewables cost more”.
Get over yourselves. The commenters too.
Are solar panels and wind turbines recycled at end of life?
If not, what happens to them?
You won’t be here to see the fat potato in a hairy sack of wallowing goodness. Munch more socks on the daily syllabus. Cheerio pongo
This activist behaviour is why Donald Trump won the USA.
Any body with a minimum of one brain cell knows that renewable energy costs a fortune. Just check your power bills. Everybody who studies science and economics knows that french nuclear power is the cheapest in Europe and the French often sell this clean electricty to other idiot EU states like clouded Germany .
That ad is correct, cannot be critised , and the beat up reflects the disintigration of rational thought in western civislation.