Ooh Media launches Melbourne Metro Tunnel ad network

Ooh Media has launched close to 200 advertising assets across five key stations in the Melbourne Metro Tunnel, which is set to open by the end of the year.

The scalable, 3D formats will be at Arden, Parkville, State Library, Town Hall and Anzac stations, with a three-screen wraparound at the State Library, and a 3D anamorphic display at Town Hall Station among the highlights.

The Metro Tunnel will double the size of Melbourne’s rail network in the CBD, and is set to open in December ahead of key sporting events in the city, such as the Boxing Day Test, Australian Open and Formula 1 Grand Prix. Ooh Media now has both the Sydney and Melbourne Metro assets as part of its portfolio, which has expanded to more than 35,000 placements across the country.