oOh! Media rolls out Google campaign
oOh! Media has delivered Google a world first in away-from-home advertising for Google by using new technology that enables consumers to take control of digital advertising panels.
The announcement:
The world’s first advertising campaign utilising NFC and QR technologies to enable consumers to take control of digital advertising panels has been rolled out by oOh! Media for Google.
The ground-breaking campaign for the Google Play Store lets travellers at Sydney, Melbourne and Brisbane domestic airports use their mobile device as a remote control to interact with one of 39 digital advertising panels featuring Google Play content.
Hear that? It’s the sound of nobody outside of adland using QR codes and NFC.
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