Ooh Media set for growing focus from embattled rivals for ad revenue

February 20, 2017 4:06

Ooh Media could drive its reliance on digital to as high as 60% or more after hitting its target of 45% nearly two years ahead of schedule, said CEO Brendon Cook.

Ooh’s split between digital and traditional could top 60% CEO Brendon Cook has speculated.

And the boss of the outdoor company, which is currently in the process of merging with rival APN Outdoor, has said the short term nature of digital coupled with the longer term nature of traditional outdoor was spreading the revenue load for the company compared to rivals for revenue such as TV and print.

Last week Seven Network said there had been some encouraging signs of advertisers taking a longer view, but this was followed a day later by a profit warning from Ten which said ad bookings were “extremely short”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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