OpenAI could evolve to be a force of good in journalism

OpenAI has a complicated relationship with journalism at the moment. As it stands, it could evolve to be a force of good, a ‘Jedi’ to support journalism, support high quality content, and the open web. Or OpenAI can decide not to do this, and evolve to be a Sith Lord, not pay and not attribute. Adam Singolda, the CEO of Taboola, examines the issue.

The NYT is hitting back against the threat that AI poses to the legitimacy of the news industry, filing a lawsuit last month against OpenAI and Microsoft to end the use of its stories to train chatbots.

The Times claims the companies are threatening its livelihood and reputation by effectively stealing billions of dollars of work generated by its journalists. How? By feeding Times’ material (often verbatim!) to people seeking answers from generative AI like ChatGPT.

The issue for the Times is two-fold: one, generative AI diverts traffic away from the paper’s print and digital platforms, making it less likely that users will pay for the original source of the information.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.