Optus expands VR retail activation into national campaign with Troye Sivan

July 21, 2016 10:03

Optus has turned a simple retail activation aimed at getting customers into its stores into a broader campaign giving fans an up close and personal virtual reality experience with youtube personality Troye Sivan.

The work is one of the first projects for Optus from newly-formed entertainment agency Bring, which opened its doors in February, and is a partnership between Universal Music, Host and One Green Bean.

The agency filmed the VR effort during Sivan’s recent European tour and decided to opt for an intimate experience beginning in his hotel room before following the performer to a sound check.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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1 COMMENTS

TT 21 Jul 16

Great idea, but when are they going to iron out the kinks on this? These links with 360 connectivity hardly ever work properly. I mean it’s great to try and look around with my finger on a mouse pad, but would be awesome if the link just translated naturally into the iphone so i can have the true ‘360 experience’. Every time it’s just weird camera lens and angle.

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