Optus unveils Snapchat filters for university orientation weeks across Australia

Optus is welcoming students back to university with the creation of Snapchat filters which will run during respective university orientation weeks across the country.

The campaign aims to get millennials engaged with the Optus brand and will run across Australian campuses during O-Week. It includes 10 Snapchat filters created by We Are Social and launches today at the University of New England Armidale.

The University of Sydney will be the last to received a specialised O Week filter.

Chris Smith, vice president of digital at Optus, said the campaign will resonate with the data-loving generation.