Orchard wins digital account pitch for Royal Agricultural Society of NSW
The Royal Agricultural Society of NSW has appointed digital creative agency Orchard to its digital account following a competitive pitch.
Orchard has been tasked with leading digital innovation across the group’s portfolio, including the Sydney Royal Easter Show, Sydney Royal Wine, Dairy & Fine Food Shows, and the Sydney Showground.
The strategic partnership will also see the agency support the Royal Agricultural Society’s RAS Foundation, which helps build sustainable and resilient rural and regional communities in NSW, by providing scholarships and grants for education and development.
Chief executive officer at Orchard, Wai Kwok, said the team is excited to work with an iconic Australian institution.
“We are incredibly honoured to be chosen as the Royal Agricultural Society of NSW’s digital partner. This partnership presents a unique opportunity to leverage our expertise in digital transformation for one of Australia’s most iconic institutions,” he said.
“We’re excited to collaborate with the RAS team, driving innovation across their brands while celebrating and supporting their commitment to sustainability and community development in rural Australia.”
Head of marketing at the Royal Agricultural Society, Frances Jewell, added: “Orchard’s proven expertise in digital innovation and their deep understanding of our mission made them the perfect partner for us.
“Their ability to merge creativity with strategic thinking and invent better outcomes will help us further our innovation and digital customer experience while supporting our efforts to build sustainable rural communities.
“We are confident that Orchard’s forward-thinking approach will drive future growth, in particular the Sydney Royal Easter Show and our diverse portfolio of brands,” she concluded.
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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topics
creative
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Frances Jewell
Orchard
RAS
Royal Agricultural Society
Royal Agricultural Society of NSW
Sydney Royal Easter Show
Wai Kwok
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