‘Our fight is not yet over’, says Dettol in ad reminding Australians to maintain hygiene practices
Dettol is reminding Australians not to get complacent about hygiene practices in an ad which leans heavily on hand holding and connection.
The ad opens with the line “Our fight is not yet over,” despite not actually referencing the COVID-19 pandemic by name.
This moaning groaning monstrosity of a miserable sadsack ad makes us change channel immediately. The important messsge is lost through horrible delivery. The actress sounds like she is croaking out her lines from her deathbed. Yuck
The voice over (and the script, to be fair to the VO artist) is just atrocious. It is surprising when a bunch of no-doubt talented people produce something so nauseating and tone deaf.
Agreed with the other comments about this ad. As a TVC Producer I believe the VO talent sounds way too depressing and groany. I suggest re-recording with a new talent with a more uplifting voice, and also getting the sound mix re-done.You can barely here what she says and the music drowns out the VO.
The vision is absolutely fine, just hate to see an ad where its ruined by the sound so you are losing your message and wasting $$.
I agree, this is the worst advert I have ever seen and heard in my entire life. The world is already a depressing place at the moment and this voice over has made the situation 10 times worse. It either makes you want to laugh at how terrible it is and cry at how depressing the voice is.