Out of home provider Revolution360 launches new data planning tool
Revolution360 has unveiled 360Intelligence, a new tool aiming to revolutionise the street poster industry by providing a new level of data planning which profiles audiences using mobile location data.
The new tool will allow for data planning not previously available in this sector of out of home, with the 360Intelligence tool created by digital agency Geronimo.
With the new tool, the out of home media provider is cleaning up the perception of street poster advertising as a guerilla medium, and remove the negative connotations associated.
