Outdoor advertising up 16% as other forms continue to fall

Outdoor advertising was up 15.8% year-on-year to take its total market share to a record level of 16%.

Guideline SMI APAC managing director Jane Ractliffe said every outdoor sector reported double digit growth in ad revenues for the month of September.

“It’s clear many product categories are moving their media investments from both Digital and Television to Outdoor as we’re seeing large category share swings,” Ractliffe said in a statement on Friday.