Ownership is everything – why sport mustn’t turn its back on blockchain
Even with the hype surround the metaverse dying off and NFTs losing their shine, don’t right off the benefits of blockchain, iStories founder Lee Robson writes – especially if you’re in sports.
Just as technology has served to change the fabric of sports brand management and IP exploitation over the past 30 years, so will be the case for the next 30 years through the transformative power of blockchain technology.
Don’t be fooled by the ebbs and flows of news cycles and investor sentiment. Web3 will be a part of sports’ future in a big way, and the reality is that right now Australian sports brands, and brands that leverage sport, are not ready for it.
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